Advertising agency directors from Latin America commit to the transformation of sexist stereotypes

With the adhesion to the global campaign of UN Women’s HeForShe, prominent personalities of the sector of advertisement and marketing join in the promotion of gender equality. Their commitments were announced in the regional advertising forum of Cartagena Inspira

Date: Thursday, 21 September 2017

Managing positions of J Walter Thompson, Scopen, McCann, Amén Comunicaciones and Effie Latam joined HeForShe in the presence of UN Women Mexico Representative, Ana Güezmes, Deputy UN Women Colombia Representative, Patricia Fernández - Pacheco and USAID Deputy Director, Aman Djahanbani. Photo: UN Women

In the framework of the Latin American Congress Cartagena Inspira, which brought together thousands of advertising, marketing and marketing professionals from all over the world in this Caribbean city, prominent management positions at large regional and national advertising agencies have been adhering to the movement HeForShe, a UN Women campaign at global level.

The management positions that joined HeForShe are:

- César Vacchiano, President and CEO of Scopen

- Fernando Fascioli, President for Latin America and the Caribbean of McCann Worldgroup

- Jorge Raúl Martínez Moschini, Founder and CEO of Adlatina, and Latam Chairman of Effie

- Rodolfo Borrell, Creative Vice President and CCO of J Walter Thompson Colombia

- Rafael Rodríguez, Director of J Walter Thompson México

- Ignacio Vallejo, CEO of Agencia Amén Comunicaciones de Uruguay

HeForShe involves men in the defense of women's rights, from their different spheres of action. In the case of the advertising sector, it is key for UN Women to involve high-level officials to commit them to bring good practices towards gender equality, both within their companies, favoring the participation of more women from creative positions and management and decision making; as well as abroad, with the production of content that does not contribute to reinforcing gender stereotypes.In this matter, the commitments that they assume with their adhesion to HeForShe have to do with promoting opportunities for career advancement and that more women occupy decision-making positions within their agencies / companies and bet on strategies of media, advertising and marketing that contribute to transforming gender stereotypes.