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Conducted within the scope of the “Win-Win: Gender equality means good business” programme, which is implemented by UN Women together with the International Labour Organization (ILO) and funded by the European Union (EU), this research aims to know the impact of sexist advertising on brand positioning.
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In order to make progress in achieving significant equality in the country, it is necessary to analyze the conditions in which discrimination and gender gaps occur. Through this scenario, UN Women, in partnership with the Government of Colombia through the DANE, developed the flagship report "The Progress of women in Colombia 2018: transforming the economy to guarantee rights", a study that contributes to promoting accurate information that allows for the analysis and implementation of concrete actions so that the country fulfills its commitments to the Sustainable Development Agenda for the Year 2030.