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The Policy Brief "Public procurement with a gender perspective. Achievements and challenges in Latin America to energize women-led enterprises as an engine for post-COVID-19 recovery" identifies the main barriers that women face when competing in public tenders and collects some examples of good practices to operationalize the inclusion of women in public procurement and contracting in LAC. It also offers recommendations for harnessing the power of government procurement as an opportunity to respond to the economic and social crisis caused by the COVID-19 pandemic and its impact on women and to advocate for sustainable recovery.
Date:
Conducted within the scope of the “Win-Win: Gender equality means good business” programme, which is implemented by UN Women together with the International Labour Organization (ILO) and funded by the European Union (EU), this research aims to know the impact of sexist advertising on brand positioning.