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Business Case - Report on Equality Means good business: gender contribution to business, best practices and suggested KPIs framework
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Conducted within the scope of the “Win-Win: Gender equality means good business” programme, which is implemented by UN Women together with the International Labour Organization (ILO) and funded by the European Union (EU), this research aims to know the impact of sexist advertising on brand positioning.
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This brief focuses on the impacts of COVID-19 on women and girls in sports in five areas - Leadership, Gender-Based Violence, Economic Opportunities, Media Participation and Representation, and Girls Participation in Sport - and presents key recommendations to different actors in the sport ecosystem to respond to the crisis with a gender perspective and recover better in terms of gender equality.