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Business Case - Report on Equality Means good business: gender contribution to business, best practices and suggested KPIs framework
Conducted within the scope of the “Win-Win: Gender equality means good business” programme, which is implemented by UN Women together with the International Labour Organization (ILO) and funded by the European Union (EU), this research aims to know the impact of sexist advertising on brand positioning.
Since the start of the COVID-19 pandemic, shrinking working hours, increased care burdens, and heightened violence have exacerbated the challenges that women and girls face. Unless action is taken, by 2021 around 435 million women and girls will be living in extreme poverty, including 47 million pushed into poverty as a result of COVID-19. This publication presents the latest evidence on the multiple impacts of the pandemic on women and girls.