UNiTE campaign to continue with Orange Days throughout 2015

Date: Friday, March 20, 2015

Panama City

During 2015, the United Nations Secretary-General’s campaign: “UNiTE to end violence against women”, launched in 2008 to raise public awareness and increase political will and resources for preventing and ending all forms of violence against women and girls, will continue to deliver throughout 2015 on its Framework for Action, focusing its global advocacy efforts to:

  • Call for the prioritization of violence against women and girls in the Sustainable Development Goals;
  • Amplify the calls of UN Women’s Beijing+20 campaign for the achievement of gender equality worldwide by 2030 at the latest, and highlighting violence against women and girls as an extreme manifestation of gender inequality; and 
  • Advocate for the mobilization of resources and efforts to end violence against women and girls and in particular, support the UN Trust Fund to End Violence against Women in its call to raise funds for its 2016 grant giving cycle.
orange day
The Panama Canal Administration Building was illuminated in orange to commemorate the closing of the 16 Days of Activism. (Picture: ONU Mujeres)

The campaign will continue with the Orange Days initiative (every 25th of the month) to take action to raise awareness and prevent violence against women and girls. The Orange Days calls upon activists, governments and UN partners to mobilize people and highlight issues relevant to preventing and ending violence against women and girls, not only once a year, on 25 November (International Day for the Elimination of Violence against Women), but every month.

Orange Days in 2015 monthly themes:

March - Launch of UNiTE campaign Call for Action for the 16 Days of Activism against Gender-Based Violence, ‘Orange Your World: Make a Dent’

April - ‘HeForShe say No to Violence against Women and Girls’

May – ‘Using technology to end violence against women and girls’

June – ‘Where’s the Money for Initiatives to End Violence against Women and Girls?’

July – ‘Youth in Action – Orange our future: the Sustainable Development Goals and a future free from violence against women and girls’

August – ‘Step it Up for Gender Equality and an End to Violence against Women and Girls’

September – ‘The new Global Development Agenda: what next for efforts to end violence against women and girls?’

October –‘Ensuring Access to Services for Survivors of Violence against Women and Girls’

November – ‘Orange Your World: Make a Dent’

November 25th, 2015

Orange day
Mexico – More than 12,000 runners participated of the Carrera Azteca 2014, this year dedicated to end violence against women. (Picture: ONU Mujeres Mexico)

The UNiTE campaign will once again launch a call to action for the organization of ‘orange’ activities for the International Day for the Elimination of Violence against Women and the 16 Days of Activism against Violence. This year, the campaign aims to expand the visibility and reach of the initiative and would like to encourage everyone to begin planning activities, reaching out to partners, and enhancing the visibility by decorating and illuminating iconic landmarks.

The United Nations Secretary-General’s UNiTE campaign calls on all governments, civil society, women’s organizations, men, young people, the private sector, the media and the entire UN system to join forces in addressing this global pandemic. The global vision of the campaign is a world free from violence against all women and girls.