This document was prepared for the Special Session of Latin America and the Caribbean’s Regional Consultation prior to the Sixty-fith Session of the Commission on the Status of Women (CSW65) to be held virtually on February 24 and 25, 2021 in the framework of the Sixtieth Meeting of the Presiding Officers of the Regional Conference on Women in Latin America and the Caribbean. More
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Conducted within the scope of the “Win-Win: Gender equality means good business” programme, which is implemented by UN Women together with the International Labour Organization (ILO) and funded by the European Union (EU), this research aims to know the impact of sexist advertising on brand positioning.