Take action to Orange your day
The UN Secretary-General’s UNiTE to End Violence against Women campaign, managed by UN Women, has proclaimed every 25th of the month as “Orange Day” – a day to take action to raise awareness and prevent violence against women and girls.
Initiated and led by the UNiTE campaign Global Youth Network, Orange Day calls upon activists, governments and UN partners to mobilize people and highlight issues relevant to preventing and ending violence against women and girls, not only once a year, on 25 November (International Day for the Elimination of Violence against Women), but every month.
In 2015, a new global development agenda was accepted by all countries and is applicable to all. Through its 17 goals, the 2030 Agenda for Sustainable Development, an agenda for global action for the next 15 years, addresses the three dimensions of sustainable development: the economic, social, and environmental. The Agenda recognizes gender equality and the empowerment of women as a key priority and pledges that “no one will be left behind.”
Goal 5 of the agenda aims to “Achieve gender equality and empower all women and girls” and includes specific targets to eliminate all forms of violence against women and girls. However, all goals are integrated and indivisible, therefore their achievement is also fully dependent on ensuring parallel and interconnected implementation of the efforts to prevent and eliminate violence against women and girls.
In recent years, the voices of survivors and activists, through campaigns such as #MeToo, #TimesUp, #Niunamenos, #NotOneMore, #BalanceTonPorc and others, have reached a crescendo that cannot be silenced any more. Advocates understand that while the names and contexts may differ across geographic locations, women and girls everywhere are experiencing extensive abuse and their stories need to be brought to light.
This is why the UNiTE Campaign’s global advocacy theme this year is: Orange the World: #HearMeToo
Under the theme Orange the World: #HearMeToo, the UNiTE partners are encouraged to host events with local, national, regional and global women’s movements, survivor advocates and women human rights defenders and create opportunities for dialogue between activists, policy-makers and the public. As in previous years, the colour orange will be a key theme unifying all activities, with buildings and landmarks lit and decorated in orange to bring global attention to the initiative.